What CSR Activities can Real Estate Developers do to Bring Positive Changes in the Society
All human pursuits are directed towards leading a more fulfilling life. However, everything would be in vain if the community where we live is infested with crimes or smolders visible animosity among people of different economic strata.
In order to uplift the conditions of underprivileged people in society and render the general ambience more vibrant, everyone including real estate developers has a role to play. Corporate social responsibility (CSR) activities are a great way to celebrate the spirit of humanity wherein social welfare deeds can be carried out with a share of the profits from real estate sales.
What CSR Activities can Real Estate Developers Engage in?
The avenues for executing CSR plans are numerous. What is needed is the generosity of soul, purity of intent and willingness to altruistically serve others.
Organization of Blood And Organ Donation Camps
Builders can occasionally sponsor blood donation camps wherein enthusiasts can donate blood.
The major expenditure would be on conducting various lab tests on the donated blood which can be certified to be free of the presence of contagions. Tested blood can then be sent to local blood banks or hospitals.
Hosting of Organ donation camps is another charitable work real estate developers can engage in. Participants can be motivated to pledge a donation of organs after death by recounting to them the benefits accrued by such acts.
Donation of Vehicles for Common Cause
Real estate developers in India can drive community benefit programs by donating ambulances to trusts which offer free or discounted service to patients; school vans or buses to institutions running on shoestring budgets; and wheelchairs or self-actuated vehicles to physically handicapped.
Extending Support to Old Age Homes
The hallmark of top real estate developers is their felt interest in supporting activities beneficial to society.
Helping old age homes become self-sufficient from an infrastructural point of view or donating pieces of land to help build homes that cater to geriatric masses can be a great CSR channel.
Builders can also offer financial support to strengthen the self-sufficiency quotient of philanthropic organizations looking after mentally handicapped people. Organization of donation drives for mental asylums, and senior citizen homes is also a noble CSR pursuit.
Protecting Animal Rights
Animals are also sentient beings that can experience emotions like fear, sorrow, pain etc. like humans. Best real estate developers as part of their CSR initiatives work towards prevention of cruelty on animals and ensuring their ethical treatment.
One can seek a ban on unlicensed slaughter houses, organize drives to make people aware about the benefits of becoming vegetarian, align with NGOs like PETA (People for ethical treatment of animals) for sponsoring eclectic work being done.
Funding Education of Economically Under-Privileged Children
Real estate developers can also fund the education of those children who are leading a life of privation.
Activities that can be sourced include bearing the lifelong academic expenses of underprivileged children, funding study materials, financially supporting higher education costs of bright students from economically disadvantaged sections etc.
Youth can be made self-reliant in terms of earning a livelihood by helping them take part in vocational and skill enhancement classes.
Supporting Environmental Causes
Real estate developers can donate for the cause of conserving our environment by supporting afforestation drives, financially supporting organizations working to save forests, promoting the cause of self-help village groups struggling to safeguard the forest covers in their vicinities, reducing carbon footprints etc.
Taking Part in ‘Adarsh Gram Yojna’
Builders can also support the Adarsh Gram Yojna launched by the government by funding developmental works in villages such as laying of electricity lines, installation of solar powered lighting systems, building of water vats and community centers, creating rainwater harvesting and compost/ biogas plants etc.
Examples of CSR Activities Undertaken By Real Estate Developers
There is no scarcity of stellar examples of CSR activities being spiritedly performed by real estate developers.
An example, in this case, is the case of Mr Pukhraj Sancheti, MD, Sancheti Builders who in the capacity of Cabinet Secretary of Lion’s Club, Pune has been instrumental in organizing CSR drives like eye-donation camps, ambulance service etc.
Similarly, Kishore Sancheti, ED, Sancheti Builders is engaged with organizations working for the protection of animal rights and for the welfare of old and infirm.